Based on their experience—while also borrowing ideas and influences from existing theories of creativity, design thinking, and problem solving—I devised a three-part Why–What If–How model for forming and tackling big, beautiful questions. It’s not a formula, per se—there is no formula for questioning. It’s more of a framework designed to help guide one through various stages of inquiry—because ambitious, catalytic questioning tends to follow a logical progression, one that often starts with stepping back and seeing things differently and ends with taking action on a particular question.
