According to my colleague at Yale, Zorana Ivcevic Pringle, a creativity researcher, “Emotions are both the spark that fires the engine of creativity and the fuel that keeps the firing burning when other people try to douse it, or the kindling runs low.” Emotions rule the whole creative process, from motivating creative work to idea generation to persisting toward the actualization of our own ideas. It’s the challenge that keeps us striving.
