There’s a metaphor used in journalism called the inverted pyramid. In short, you give the most important information at the very beginning, increase the details as, or if, the reader continues reading the article, and then finish up with relevant background. If you’ve ever read the headline to a story and decided you already knew everything you wanted to know, now you know why. It’s by design. The inverted pyramid moves the reveal, which you’ve been saving up for the big finish, right to the top.
