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Dark patterns are the low-hanging fruit of design ethics. They’re generally easy to spot. They keep people from doing what they intended to do. They rob users of their intent, because their intent runs counter to how a business makes their money. Your job is to make it easy for people to do what they want. Dark patterns are designed to do just the opposite.
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
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