Lucas Coelho

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Very early on in our company’s life, we decided we could no longer work with early-stage startups, even if they had a good reason for what they were building, and could answer the money question. The reasons may relate back to the solitary genius issue. We were getting calls from people who had a fully formed idea in their head, and they were looking for someone to take that idea, which was already real to them, and make it real for others.
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
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