Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It

by Mike Monteiro

With a little bit of research, empathy, and acting I may be able to almost-kinda-sorta see things from the point of view of a guy who likes cars, golf, and nachos; but no amount of empathy or research will ever, ever allow me to design things from a woman’s point-of-view. Just like I will never be able to experience the world from a black person’s point of view.