The Stoic philosophers long ago understood and appreciated the power of framing—not that they used this term to describe it. According to Epictetus, “Another person will not do you harm unless you wish it; you will be harmed at just that time at which you take yourself to be harmed.”2 More generally, he reminds us that “what upsets people is not things themselves but their judgments about the things.”3 Seneca shared this view—“It is not how the wrong is done that matters, but how it is taken”4—as did Marcus Aurelius: “If you are distressed by anything external, the pain is not due to the thing
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