over the past half century (or longer) evangelicals have devoted vast quantities of energy and resources to the invention of novel church-growth strategies that tend to discount biblical preaching. Such schemes sometimes even deliberately avoid any reference to the Bible altogether—especially when unbelievers are present. They aim instead at attracting people through marketing campaigns, entertainments, social activities, and other similar techniques. Many of today’s evangelical church leaders have borrowed their management philosophies from the corporate world; they have taken their fashion
...more
