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Professionals were given the reins of most of the TV commercials, campaign songs, graphics for hoardings and newspaper advertisements, on which parties and candidates spent a tremendous amount of money. The results were beyond anything I could have estimated without seeing the transformation in voter preferences first-hand.
By making the media a component of the nexus, the nation’s politicians and businessmen have ensured that there is no one to report the wrongdoings and the illicit deals. The ultimate check and balance in a democracy is the voter who can vote a corrupt government out, but if information of the corruption never reaches the voters, then would we still qualify as a democracy?