How to Win Friends and Influence People

by Dale Carnegie

‘Hatred is never ended by hatred but by love,’ and a misunderstanding is never ended by an argument but by tact, diplomacy, conciliation and a sympathetic desire to see the other person’s viewpoint.

When one yells, the other should listen—because when two people yell, there is no communication, just noise and bad vibrations.’

Don’t raise your voice, improve your argument.

You cannot teach a man anything; you can only help him to find it within himself.

Any fool can criticise, condemn, and complain—and most fools do.

If you are wrong, admit it.

Begin in a friendly way.

Be sympathetic to the other person’s ideas and desires.

Dramatise your ideas.

Challenges generate excitement