the 1930s through to the 1950s are still useful. They remind us that another approach to profound crisis was always possible and still is today. Faced with the collective emergencies that punctuated those decades, the response was to enlist entire societies, from individual consumers to workers to large manufacturers to every level of government, in deep transitions with clear common goals. Past problem solvers did not look for a single “silver bullet” or “killer app”; nor did they tinker and wait for the market to trickle-down fixes for them. In each instance, governments deployed a barrage
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