Similarly, words like mompreneur, SHE-EO, and girlboss illuminate the notion that entrepreneur and CEO are not actually gender-neutral terms but are tacitly coded as male. They suggest that when a woman endeavors in business, we can’t help but to cutesy-fy her title. Mompreneur may read as a sparkling emblem of girl power, and it certainly makes for a good hashtag, but in practice, terms like that don’t quite work to undo implicit sexism in language—they reinforce it.
