They don’t say, “Hey! I can tell you’re not into me, and—good news—I’m not into you either, so how about we just don’t put ourselves through this, okay?” Instead, they follow the (unfortunate) unspoken rules of these sorts of interactions, which say the woman must “accept her status as object.” Her fate is determined by what the guy chooses to do. And according to our cultural standards of heterosexual masculinity and male sex drive, he is expected to want the sex and to pursue it, whether either of them actually wants it or not.