The more one stares at things the more one freights them with import. That man crossing his legs, that woman wearing that blouse
ICompare to the idea in 'What every body is saying' that the codes it shares only hold meaning when interpreted within the context of their production. I.e. One folding one's arms could mean discomfort but even that possibility is belied by the temperature (they are cold?) or the conversation (they are cross?).

