The process of re-presenting a thing not only distances us from it, and substitutes an abstraction, a token, for the thing itself; it also objectifies, and reifies it, so as to bring it under control.
Codification is the process of designating known from novel or as yet unknown. Once codified, we often come to acknowledge code/coda over and before that which it signifies. This is the abstraction and reification process that distances us from the presence/somatic/gestalt experience of the codified other.
Why else would we be so concerned by the ways that others might codify/designate/refer to us. This is the source of our social/interpersonal angst.
