Presented with evidence for two opposing positions, Easterners are more likely to reach a compromise, whereas the fact of opposition tends to make Westerners adhere to one position more strongly. Westerners adopt a more ‘either/or’ approach. In one experiment, Chinese volunteers particularly liked proverbs, whether Chinese or American, that presented an apparent contradiction, such as the Chinese saying ‘too humble is half proud’. US participants preferred proverbs without contradictions, such as ‘half a loaf is better than no bread’.
