As you would expect, Sentinel is hitting a nerve by cutting into the industry’s profits. That’s why one of the industry giants is suing Sentinel, on the grounds of defamation for calling out their unfair prices. Visser has spent hundreds of thousands of dollars fighting this lawsuit. And the lawsuit has been revealing. In one deposition statement, the CEO of the air ambulance company argued that whatever amount they charge, the bill should be paid in full, even if it is $1 million.

