The trouble with using no more than a single analogy, particularly one from a very similar situation, is that it does not help battle the natural impulse to employ the “inside view,” a term coined by psychologists Daniel Kahneman and Amos Tversky. We take the inside view when we make judgments based narrowly on the details of a particular project that are right in front of us. Kahneman had a personal experience with the dangers of the inside view when he assembled a team to write a high school curriculum on the science of decision making. After a full year of weekly meetings, he surveyed the
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