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“The idea of proposing marriage with a diamond ring seems like a tradition so old, and so steeped in our culture, you’d think it was one of the Ten Commandments delivered to Moses on Mt. Sinai. But it’s a recent, man-made creation. De Beers brilliantly fostered this shared mythology, taking a relatively abundant, relatively inexpensive item that wasn’t selling, and convincing the public over decades that a diamond engagement ring was an indispensable sign of true love. This may be fake news, but try proposing to your true love without one. You’ll quickly find yourself swimming against a swift ...more
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