SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

Learning Curve A Wiser Investment Than Savings,

If you answered ‘yes’ to any of the above, then you’re likely so busy working ‘in’ your business in a reactive state that you never get time to work ‘on’ your business – and

Customers chase you,

The type of business you want

Being busy is not the same as being productive.

The market doesn’t pay you to have the best products or service. It rewards you for solving problems.

Your focus should be on

intimately understanding your market and your prospects’ deepest desires, pains, fears, hopes, and dreams. You need to know them better than any of your competitors, and then craft marketing messages that effectively communicate how you can solve these problems.

20% of the input creates 80% of the result. 20% of the workers produce 80% of the result. 20% of the customers create 80% of the revenue. 20% of the roads cause 80% of the crashes.

4% of your activities create 64% of the revenue in your business

To be a truly effective entrepreneur, you must become your business’s number one expert at selling.

You want to make your ‘why’ so big that your ‘how’ becomes easy.

Hard work and effort will beat talent 99% of the time.

my pitch had to only be about how I could benefit them. I stopped talking about our company, our products, our services, our mission, or even the name of our company.

The ability to write a sales message that brings in new customers on a profitable basis, consistently and predicably, is the rarest skill on Earth.

‘We exist, so buy our stuff’, instead of giving a compelling reason why they should do business with you.

SMALL LIST:

LOW TRAFFIC:

LOW CONVERSIONS:

conversion problem. Meaning, what you’re offering simply isn’t compelling your prospects to buy.

The truth is this: They don’t have a traffic problem! They have a conversion problem.

The real issue is converting that traffic into actual sales using a system based on unit economics that makes buying traffic profitable and self-liquidating.

The real money is in the 37% of people who are saying, ‘I’m kinda thirsty – what should I drink?’

But the more they know, the more likely they are to buy.

buy from you. To do this, your message must be powerful, insightful, and education-based, and not simply a promotional piece about your company.

The key is to install a system that: Attracts Educates Nurtures

Gets prospects to act!

thus reaching them well before your competitors have the chance. The best way to do this is through what’s called a sales funnel.

The Halo Strategy: Know Your Customer!

You must know your customer intimately!

Getting to know all this crucial detail is what we call The Halo Strategy. It’s the most powerful strategy of them all and the most important to get right

You can download the halo strategy worksheet at - https://resources.selllikecrazy.co/

The next best thing to actually reading your customer’s mind is AnswerThePublic.com.

Nine Questions To Define Your Dream Buyer

Now more than ever, people are attracted to people (and businesses) who speak their language,

Action Points

The valuable information you’re offering here is called a High-Value Content Offer (HVCO),

Value-Based Marketing

The temperature of your marketing message must match the temperature of your traffic.

‘This is why’

create intrigue and get the prospect to raise their hand and say, ‘I’m interested’.

Talk about how good we are. Have others talk about how good we are. Demonstrate how good we are.

HVCO

HVCO Rule #1: Create an Attention-Grabbing Headline HVCO Rule #2: Make sure every point touches a burning issue. HVCO Rule #3: Keep it simple.

Identify your Dream Buyer’s single most pervasive and persistent hair-on-fire problem – and then offer them the single most valuable and immediate solution.

Having a really good title to your HVCO literally pulls everybody into the top of the funnel. So, how do you get people to actually read your stuff? Here are five headline essentials:

HEADLINE ESSENTIAL #1 – YOU NEED A HEADLINE THAT GRABS THEM AND PRACTICALLY FORCES THEM TO READ YOUR MATERIAL

HEADLINE ESSENTIAL #2: NUMBERS

‘7 Things You Must Know Before Hiring a Financial Planner’ ‘12 Things No Wedding Photographer Would Tell You’ ‘22 Money Murdering Mistakes No Web Designer Would Dare Tell You’

HEADLINE ESSENTIAL #4: SHOW THEM WHAT’S IN IT FOR THEM