SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

The reality is that the technology of delivering that sales pitch will be forever changing. Newspapers, direct mail, TV, the Internet, Google, Facebook, LinkedIn, YouTube, Twitter, Snapchat… The list will go on into perpetuity. The way you deliver your sales message may change abruptly and radically. Yet what you put into that message will always be based on the classic tools of world-class salesmanship and human psychology.

The bonus here is, if you are the one educating them, you’re also making sure that when they hit the ‘buy now’ stage, they’ll be likely to buy from you. To do this, your message must be powerful, insightful, and education-based, and not simply a promotional piece about your company.

The key is to install a system that: Attracts Educates Nurtures Gets prospects to act!

Educate your prospects so they know more about the process of solving their problem, and they’re empowered to make a better buying decision. (Do this using a High-Value Content Offer, i.e. free reports, videos, cheat sheets, or other value-based materials. You’ll learn how to do this in Phase 2.)

Find the gaps or shortcomings in the products or services already out there. This gap is your winning ticket and a way

for you to tap into the hearts and minds of your audience.

The temperature of your marketing message must match the temperature of your traffic.

Like the example earlier, you don’t want to call your free report How to Make Men Want You. It’s a vanilla offer and it doesn’t intrigue the reader. You want to name it, Make Him Beg to Be Your Boyfriend in Six Simple Steps.

‘7 Things You Must Know Before Hiring a Financial Planner’ ‘12 Things No Wedding Photographer Would Tell You’ ‘22 Money Murdering Mistakes No Web Designer Would Dare Tell You’

A great way to create irresistible intrigue is by using words such as ‘Must’, ‘Alarming’, ‘Shocking’, ‘Won’t Tell You’, ‘Exposed!’ ‘Revealed’ ‘Confession!’ ‘Horror’ ‘Secret’.You can download an additional list of power words to help you get started at https://resources.selllikecrazy.co/

X ways to achieve [Desirable Thing] without doing [Undesirable Thing] Example: 6 Ways to Get Washboard Abs Without Doing a Single Sit -Up Timeless Formula #2 [Do Difficult Thing] in [Specific Period of Time] Even if [Shortcomings] Example: Pay Off Your Mortgage in 7 Years Even if You Have a Modest Income Timeless Formula #3 Achieve [Desirable Thing] like [An Expert] Even Without [Something Expected] Example: Paint Masterpieces Like Picasso Without Ever Having a Single Lesson! Timeless Formula #4 How to Eliminate [Biggest Problem] without doing [The Thing They Hate] Within [Specific Timeframe]

Headline Formula: Finally! How to Get [DESIRED RESULT] Without [THING THEY FEAR MOST] in [SPECIFIC TIME FRAME] - Guaranteed.

‘[PROBLEM]? Get My [SOLUTION] and [RESULT]’ If you’re struggling to come up with a unique headline, this little puppy works a treat, every, single, time. Guaranteed.

It’s crystal clear this offer is aimed at people looking for a childcare centre. The use of numbers. Answers the top questions in that market: How will my child fit in at a childcare centre? What should I be looking for in a childcare centre?

It’s crystal clear this offer is aimed at people looking for refinance. The use of numbers. Answers the top questions in that market: How can I best refinance my home? What should I be looking for?

It’s crystal clear it’s aimed at people looking to be healthier, and the method is by consuming green smoothies. The use of numbers. Answers the number top questions in that market: How do I get healthier? How do I make tasty and different green smoothies?

It’s crystal this offer is aimed at married people who don’t want to get divorced. The use of numbers. Answers the top questions in that market: How do I avoid a divorce? How can I improve my marriage?

First, create a ‘Detail Sheet’ about the product or services you want to sell. On this sheet you should have two columns, column one should be titled ‘Features’ and this is where you list the full list of the features of what you are selling. The second column should be titled ‘Benefits’. This column is where you convert all the features into corresponding benefits. Don’t discount the importance of this just because it sounds simple. While this might sound very simple, if you do this exercise correctly and do a good job on your research, your offers will almost write themselves.

Take Casper a mattress in a box start-up. This is their offer: ‘Get America’s best-reviewed mattress, delivered to your door for free, for a 120-night trial’. This is an irresistible offer that helped Casper shake up a stale $29 billion mattress industry, taking them from zero dollars as a small start-up to over $600 million in sales in their first 4 years of business. That’s the power of an irresistible offer.

‘Make your offer so great that only a lunatic would refuse to buy’.

The key here is to avoid presenting prospects with too many choices on the front end, and leave that to the upsell process.

to commercials on television and in the media, you’ll realise the ones that really work, the ones advertising with real force and spending hundreds of millions of dollars – they mostly have premiums. Why? Do you think they enjoy burning their money and eroding their margins? No! It’s because they dramatically increase response.

It was then that the Football Phone premium was born.

Sports Illustrated ran television ads giving away the football phone as a premium with a yearly subscription of the magazine. This premium went on to sell 1.6 million subscriptions for the once-hurting publication.

Homebuilding company: $5,000 furniture and appliances voucher.

Car detailing company: New floor mats. Moving company: A ‘get your bond back’ small home repair tool kit or free end of lease cleaning service. Divorce lawyer: Free $500 travel voucher (romantic getaway or get some space!)

Features tell and benefits sell, so talk only in benefits.

Use bullet points to call them out.