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Kindle Notes & Highlights
by
Sabri Suby
Advertising is an investment that makes more money than anything else. Period.
Power 4%, you want to learn all about them. Not just the usual stuff like age, gender, location, what products or services they enquired about, and how they found you or what channel they came in from (although you want to know that too).
The Halo Strategy.
Once you identify your Power 4%, you want to look at what characteristics they share.
get started is two or three major
keywords
The Halo Strategy to conduct research on where your buyers are hanging out and congregating, you must document the exact phrases and terminology they use and store them in a spreadsheet to spark ideas for website copy, landing pages, and ads.
your goal is for your dream buyer to say to
themselves, ‘Whoa, it’s like they’re talking directly to me’.
Imagining what your ideal customer’s daily life looks like adds an incredible personal element to your marketing.
Demonstrate how good we are.
answering the most prominent burning question, and offering the single most valuable and immediate solution to that problem.
#1: Create an Attention-Grabbing Headline HVCO Rule #2: Make sure every point touches a burning issue.
Having a Single Lesson!
How to Eliminate Your Muffin Top Without Giving Up the Foods You Love – Within 21 Days or Less!
‘5 Shocking Ways Internet Thieves Are Stealing Your Private Data – And the Secrets to Protecting Your Family!’
‘#2 –Destructive Malware Will Fry Your Computer!’