4. What are their hopes, dreams, and desires? Knowing your dream buyer’s hopes, dreams and desires helps you paint a vivid picture of what life could be like after using your products and services. Think of it as selling the dream and painting a picture of the Promised Land. When your products or services help your dream buyer attain their hopes, dreams, and desires, it becomes much easier to write copy for your landing pages, website, ads, and other assets you leverage to sell more goods and services.
