When I was eight years old, I started waking up early so I could help her set up the café where she worked before I went to school. I would sweep the floor, take out the tables and chairs, and set them up. When I was finished, she would give me a hot chocolate and some breakfast as my ‘reward’. Afterwards, kissing me on the cheek, she’d tell me she loved me and send me off to school. Why am I telling you all this? Far out, isn’t this meant to be a book about marketing? Yes, but this is an important point. Watching my mother work so hard to provide a great upbringing for my sister and me taught
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