SMALL LIST: Your list may be small or even non-existent. Meaning, you don’t have a large enough database of prospects or previous clients you can call upon to generate tens of thousands of dollars on demand. LOW TRAFFIC: Meaning you’re simply not getting enough people to your website, store, or landing page. LOW CONVERSIONS: If you’re getting enough traffic but you aren’t seeing as many leads and sales as you want, then you have a conversion problem. Meaning, what you’re offering simply isn’t compelling your prospects to buy.