Follow-Up Now we’ve used a HVCO to appeal to the largest percentage of your market and collected their contact details via our opt-in page, we now have the ability to follow up and nurture these prospects via email and make them offers (that is where the majority of the sales will be made). But right now, we have the opportunity to capture the ‘hyper-active buyers’ – by making them an offer so good they can’t refuse – using a technique called The Godfather Strategy which we’ll cover in the next chapter.
