A feature is simply a detail or specification. Like the fact your mattress is made from latex, or that it comes in a cotton sleeve. A benefit is what your product will do for the buyer. Let’s say the mattress on your bed is made from high-grade natural certified latex. That’s a feature. That fact could translate to benefits including it moulds itself to your body for perfect comfort, and it absorbs the movements of a fidgety partner and makes for more undisturbed sleep. But there could be even more benefits! Thanks to the high-grade natural certified latex, you will sleep more soundly, awaken
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