SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

Irresistible offers are detailed and specific. Let me explain. Let’s say we’re selling mattresses online. Let’s look at a lacklustre offer I found by doing a quick Google search. (And generally, when we do Google searches, it’s very rare that people have great offers, which is why it’s no surprise so many businesses fail.) Here’s the offer I found: ‘Buy your mattress online. Fast and free delivery’. There was also this restatement of the offer: ‘American-made with free delivery. Buy your mattress online today for better quality’. If we reduce that down to this: ‘Buy an American-made mattress online with free and fast delivery’, then most people looking at that would think it’s okay. But when you know a thing or two about creating winning offers, you understand that this is an incredibly boring offer. Let’s compare this vague and watered down offer to a winning offer in this space. Take Casper a mattress in a box start-up. This is their offer: ‘Get America’s best-reviewed mattress, delivered to your door for free, for a 120-night trial’.