when you have a system that takes cold traffic from Google, Facebook, or any other channel and ‘warms it up’, you’re only talking to interested prospects, not time-wasters. You’re no longer spending hours trying to educate a customer that your solution is the best; you’re just closing and collecting the cash. Your systems – not you – are doing the grunt work in educating prospects, following them up, and delivering content that educates. And when they reach out to you, you’ll know they are predisposed, pre-qualified, ready, willing, and able to do business with you. They’re virtually 99% ready
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