Subject line/Preheader: Grabs your reader by the throat and forces them to keep reading. After reading your subject line, their brain should be burning with intrigue to find out more. Lead: Drag them into your copy by captivating them with an interesting statement or ‘pattern interrupt’ that jolts them to attention. Body: Fascinate them with a gripping or unusual story or example. Call To Action: Get them to click, share, buy or do whatever the primary call to action of your email is.
