To read the mind of your prospects and know exactly the questions they’re asking during the research and buying cycle, the auto-suggest results provided by Google and Bing are a goldmine of insights. As you type into the search bar, you’re presented with an aggregated view of the questions and therefore a hint of the motivations and emotions of the people behind each search query. It’s perhaps one of the best but most underutilised sources of research for content ideas.
