SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

Even if they happen to be valid reasons why people should do business with you, the items listed below are not irresistible offers that motivate people to do business with you: Great customer service Outstanding quality Being innovative Having a great team Being responsive to your customers’ needs Having a great reputation. I have a saying: ‘If the offer and the guarantee don’t keep the founder up at night, then they’re not strong enough’. You need to create a response from your prospects like, ‘How can they possibly offer this?’ Or, ‘How can they guarantee so much?’ Or, ‘Are these people out of their minds?’ It must look outrageous. It must make the decision a no-brainer for your prospects. A compelling offer is infinitely more powerful than a convincing argument The idea of a compelling offer is to remove all friction for a prospect to buy from you. You want to reverse that risk and burden and make it an absolute no-brainer for your prospects to take you up on your offer. In the words of the late, great Claude Hopkins, ‘Make your offer so great that only a lunatic would refuse to buy’.