SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

The Most Important Metrics That Affect Sender Reputation Message is read – A positive indicator that the recipient wants to receive your emails. Message is replied to – A positive indicator that the message is desired and presents a personal interest to the recipient. Message is forwarded – A positive indicator that the recipient finds the message valuable and thinks that others should see it too. Message is marked as ‘not spam’ – A very strong positive indicator that email providers use to train their spam filters. Message is moved to a folder – An indication that the recipient wants your email, but also wants to better organise it and access it later. Sender/domain is added to the address book – A positive signal indicating that the recipient wants your emails and wants to make sure your future messages will be delivered to their inbox. Message is deleted without being opened – A negative signal that your email is of no interest to the recipient. Message is marked as spam – A very strong negative signal that your email is unwanted and not worthy of being in their inbox.