You might think that no one in today’s day and age reads long-form copy. But the truth is, when it comes to making sales, long-form copy will beat short-form copy every single time. I’ve spent $30 million dollars on generating traffic and running thousands of scientific split tests, and I can tell you without a shadow of doubt that long-form copy works. With one caveat: The copy must be entertaining and engaging. You can’t simply write long copy and think that it’s going to make your prospect buy. With that said, when your copy is entertaining, people won’t care how long it is.
