4. Payment Options When your ideal price point – the level at which most of your customers will buy – is relatively high for prospects, consider breaking up the purchase into a payment plan of three or four payments. You collect the credit card number with the order, then charge it for one-third or one-fourth of the total amount each month for three or four months. By doing so, you effectively lower the perceived price point in your prospect’s mind and this should increase response. Plus, ‘today’ money is always more crucial to a prospect’s decision to buy than ‘tomorrow’s’ money.
