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Kindle Notes & Highlights
by
Sabri Suby
As the owner, your number one responsibility is to sell.
no sales pitch. The valuable information you’re offering here is called a High-Value Content Offer (HVCO), and it draws leads to you like moths to a flame.
The temperature of your marketing message must match the temperature of your traffic.
Timeless Formulas For Your HVCO Titles Timeless Formula #1 X ways to achieve [Desirable Thing] without doing [Undesirable Thing] Example: 6 Ways to Get Washboard Abs Without Doing a Single Sit -Up Timeless Formula #2 [Do Difficult Thing] in [Specific Period of Time] Even if [Shortcomings] Example: Pay Off Your Mortgage in 7 Years Even if You Have a Modest Income Timeless Formula #3 Achieve [Desirable Thing] like [An Expert] Even Without [Something Expected] Example: Paint Masterpieces Like Picasso Without Ever Having a Single Lesson! Timeless Formula #4 How to Eliminate [Biggest Problem]
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Fascination Bullet Copy Formulas How to X without Y: ‘How to get washboard abs without doing a single sit-up’. ‘How to meet single men without speed dating or hanging out in bars’. ‘How to invest in real estate with no money down’. You need X, right? Wrong! Address a common belief and then create massive curiosity by talking against it. ‘Drinking 3 litres of water a day is healthy, right? WRONG!’ ‘Discover the number one thing you can do to stay 20 times more hydrated than drinking water’. This creates massive intrigue. X ways to Y: This is the most classic of all, ‘Five ways to meet single
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Your Godfather Offer A Godfather Offer is comprised of seven major
4. Payment Options When your ideal price point – the level at which most of your customers will buy – is relatively high for prospects, consider breaking up the purchase into a payment plan of three or four payments. You collect the credit card number with the order, then charge it for one-third or one-fourth of the total amount each month for three or four months. By doing so, you effectively lower the perceived price point in your prospect’s mind and this should increase response. Plus, ‘today’ money is always more crucial to a prospect’s decision to buy than ‘tomorrow’s’ money.
Sabri Suby’s 17-Step Secret Selling System Assembled into my exclusive Secret Selling System are the 17 fastest sales-producing secrets known to man! These powerful solutions can be used to sell just about anything to anybody, under almost any circumstances. My 17-Step Secret Selling System can be used to create sales messages of any kind, whether it’s for landing pages, sales videos, blog posts, webinars, or sales presentations. It’s every element you should include in any sales message. I have used my 17-Step Secret Selling System to generate over $400 million in sales for my clients and me.
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‘Mike, if we were having this conversation twelve months from today and you were looking back at the past twelve months, what would have needed to happen for you to be happy with your results?’
EXAMPLE: If you’re a PR consultant, you could show them a site like HARO (Help A Reporter Out) that helps them connect with hundreds of journalists who are actively looking for experts and businesses to feature and weigh in on articles. Also, let them know there is a lot that goes into managing this and how to get the best traction.
It turns out that having an email list has a forty-fold impact on your bottom line. Yes, you read that right. According to a 2014 study by McKinsey and Company, for every dollar you put into email marketing you get back forty dollars more than you would through Facebook, Instagram, and almost every other marketing channel. Forty times more revenue! And according to the Direct Marketing Association (DMA), for every $1 marketers spend on email, the average ROI is $44.
Well, you can go to www.senderscore.org and find out for yourself.
According to data from Return Path, 65 characters seems to be a sweet spot for email subject lines, which is about 15 characters more than the average subject line. When subject lines are 61-70 characters long, they tend to get read. However, I’ve personally found the best success from selling millions through email, is that wherever possible, short and personal get the best results. For subject lines, from 1 to 20 characters is where the magic happens.
Email Timing: The Best Day to Send Email According to research by CoSchedule, for maximum inbox deliverability and open rates, you should prioritise your send days in this order: Tuesday: This is hands down the #1 best day to send emails, according to the majority of the data from these studies. Thursday: If you send two emails a week, choose Thursday for your second day. Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.
As I mentioned previously, you might think that beautifully designed emails with lots of images, animated-buttons and a HTML-enhanced responsive theme would increase the amount of people that read your emails and then click. But this couldn’t be further from the truth. Don’t believe me? Let’s take a look. When you quickly scan this email, what’s the first thing that comes to your mind?
Takeaway: Send plain text emails rather than HTML-enhanced emails. 2. Talk to them like a friend So, how do you cut through, get noticed, and eventually sell to your list? First up, write conversationally and don’t try to sell them straight out of the gate. Instead, just get your message read first. The only way to do that is to get your emails in the cherished ‘P’ group by being more personal.
