SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

According to research by CoSchedule, for maximum inbox deliverability and open rates, you should prioritise your send days in this order: Tuesday: This is hands down the #1 best day to send emails, according to the majority of the data from these studies. Thursday: If you send two emails a week, choose Thursday for your second day. Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.

10 am: While late-morning send times were the most popular in general, several concluded the best time to send emails is at 10am Another notable time is 11am. 8 pm-midnight: I bet you didn’t expect that one. It looks like emails generally receive more opens and clicks later in the evening. This is likely due to people checking their email before going to bed. 2 pm: It looks like you might be successful by sending your emails later in the day as people are checking out of work mode or looking for distractions. 6 am: This makes complete sense given that research from the Center for Creative Leadership shows that 50% of you begin your day by emailing in bed. Bingo! Before you even stand up, you’re opening emails. Good morning!

Tuesday at 10 am Thursday at 8 pm Wednesday at 2 pm Tuesday at 6 am Thursday at 10 am Wednesday at 8 pm Tuesday at 2 pm Thursday at 6 am Wednesday at 10 am Tuesday at 8 pm Thursday at 2 pm Wednesday 6 am

Subject line/Preheader: Grabs your reader by the throat and forces them to keep reading. After reading your subject line, their brain should be burning with intrigue to find out more. Lead: Drag them into your copy by captivating them with an interesting statement or ‘pattern interrupt’ that jolts them to attention. Body: Fascinate them with a gripping or unusual story or example. Call To Action: Get them to click, share, buy or do whatever the primary call to action of your email is.

Aside from proper list segmentation, nothing boosts opens and clicks as well as an old school, plain-text email.

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Your Breakthrough Email Checklist: Make sure you use a personal sender name. Send your emails on Tuesdays at 10 am. Make your subject lines are either two to four words or super long in length. Nothing in between. Write preheader text that burns with intrigue Above all, write emails that entertain, excite, and engage your readers. Ask yourself when sending every email: ‘Will this email get into the ‘P’ group or die in the ‘C’ group?’ Make your emails plain text instead of visual masterpieces. Talk to readers as you would your best friend. Make your emails about your readers — not just about yourself. Study the herd and do the opposite. Make it visceral and bring your email copy to life with specifics. Don’t ask them to buy, click or act. Tell them!