Ok, that’s enough theory. Let’s show you how to put this all into action. You start with a traffic source. It could be Facebook, Google Ads, Instagram, or even YouTube. You buy traffic from these channels at around $2 a click or less, and send them to an opt-in page. This is a webpage where a customer gives you their details – email, phone number, whatever – in exchange for something valuable. Your High Value Content Offer might be a piece of information, an ebook, or something else. Once they’ve opted-in, they become a prospect, and you can market to them, virtually for free, using email. We
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