Not a bad effort, I say. This is a simple ad I whipped up which 1) Sells the click by dialling up the intrigue with ‘Secret checklist finally revealed’. Everybody wants to know secrets, and I’ve partnered this with ‘Top Divorce Lawyer’ to define what the checklist is going to be all about. I then tease what’s on the opt-in page and the reward for them to click, with: ‘22 Tipoffs Your Husband May Be Cheating On You – Free Report Reveals All’. Nothing about this ad is selling anything.
