Am I getting more money back than I’m putting in? Do my keywords match search terms my market is using? Are my conversions increasing every month? Is my cost per conversion decreasing? Are my visitor’s needs aligned with what I’m offering? Does my copy demand attention and sell the click? Is my PPC strategy geared for sales? Is my tracking in place so I can determine which keywords are generating sales? Is my focus on EPC (earnings per click) and sales volumes?
