Draw out a timeline. On one end of the timeline, draw your prospect. One the other end, draw a symbol that represents their desired outcome. Map out 4 or 5 milestones necessary for your prospect to reach their desired outcome. Think about your prospect as if they were someone you want to do incredibly right by (that’s how you should be thinking about your customers in any case!). Create a piece of content that gives them a result. Create another piece of content that gives them another result. Create another piece of content that gives them another result. As we give them their advanced
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