SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

HCVO Tip #3: Keep It Simple Start by writing a free report or ebook. There are lots of different types of HVCOs (see below for a list), but reports and ebooks are easy to create, and you can have one up and sucking in leads in no time. All you have to do is write a short report (5-6 pages is plenty) and convert it into a PDF. (Don’t let the simplicity fool you into thinking they’re not effective. Some of the most popular HVCOs I’ve ever deployed were only eight pages.) You don’t even have to write your report from scratch. You could compile your most popular blog posts into one easy-to-digest guide, jazz it up with basic styling, and convert it into a PDF. Or you could interview experts on a subject, compile the answers into a report, write an irresistible title, and away you go. (Many experts are happy to do this as long as you provide a link back to their business).