Like the example earlier, you don’t want to call your free report How to Make Men Want You. It’s a vanilla offer and it doesn’t intrigue the reader. You want to name it, Make Him Beg to Be Your Boyfriend in Six Simple Steps. Consider an HVCO that King Kong put together: 22 Money Murdering Mistakes That No Web Designer Would Dare Tell You. It’s a lot more compelling than Five Things You Should Know When Building Your Website. We dialled up the volume, using strong imagery that provoked a visceral response. You want to make your title burn with intrigue and be absolutely irresistible