Ultra-Compelling Fascination Bullets Bullet copy or fascination bullets are small nuggets of tantalising teaser information that intrigue the reader while offering or implying a benefit. They’re designed to crank up the curiosity of your prospect and make not opting-in virtually impossible. It’s what can give that last nudge required to push your prospect over the edge. The number one thing that impacts the effectiveness of your bullets? It’s curiosity. ‘Curiosity’, said the legendary American advertising pioneer Claude Hopkins, ‘is among the strongest of human incentives’. So instead of
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