SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

HEADLINE ESSENTIAL #4: SHOW THEM WHAT’S IN IT FOR THEM Your HVCO should ultimately be about them and their desired outcome. Your prospect needs (and wants) an immediate benefit and the key is to write about them – not you. Show them how they’ll learn simple tips that will help solve their problem. Show them what their desired outcome looks like, and then educate them on how to get there. That’s the payoff the reader gets in exchange for their email address. You must add as many specific and vivid details as possible. Let’s look at one of the titles for a free report we looked at earlier: ‘7 Things You Must Know Before Hiring a Financial Planner’ That’s already better than most. Most people would generally go with something very vague like: ‘7 Things to Know About Financial Planning’ How can we juice this up and make it more irresistible? Lets add in some power words. ‘7 Alarming Things You Must Know Before Hiring A Financial Planner’ ‘7 Shocking Things You Must Know Before Hiring A Financial Planner’ ‘7 Horrors You Must Know Before Hiring A Financial Planner’ That’s a bit better, but what else can we do to really get these singing? Well, one more thing we can do to take these titles to the next level is to make them as specific and bursting with intrigue as possible. ‘7 Horrors You Must Know Before Hiring a Financial Planner (Not knowing these could cost you $10,000s!)’ ‘7 Alarming Things You Must Know Before Hiring A Financial Planner (#3 Will Blow Your Mind!)’ That last ...