The Godfather Strategy is about making an irresistible offer with balls. It’s about making some huge claims and some big promises. It’s about having an offer so white hot that it melts objections and obliterates any friction between you and the sale... and... almost forces your prospects to buy. Sadly, what I see all the time is that most business owners start in a position of weakness. Their promises are weak and watered down. They have no resemblance of a compelling offer. Instead they have an impotent offer that looks something like this: ‘Use our service and you might see some sort of
...more
