Value-Based Marketing Built on the simple premise of ‘giving before asking’, value-based marketing is about offering value to your customers without asking for a sale in return. In my business, we use this in everything we do to create goodwill in the marketplace. Because when you deliver massive value to your prospects, you score a double whammy: First, your prospects thank you for the materials. Second, you position yourself as the trusted expert. So while everyone else is just screaming, ‘Buy, buy, buy!’ you’re building goodwill by showing people you could help them… by actually helping
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