Collect Their Name and Email Address Don’t ask them, tell them where to put their contact details to get the mouth-watering content you’re offering in exchange. The less information you ask for, the higher the conversion rate on your opt-in page. I suggest collecting just two pieces of data: their name and email address. All we’re trying to get our prospects to do is raise their hand and identify themselves as being interested in what we’re selling. We’ll then use email automation to nurture these prospects over time.
