1. Rationale Compelling offers begin with a clear and credible explanation of why you’re making such an outrageously generous offer. Perhaps it’s a ‘Special Introductory Offer’ and you’re so confident that once the prospect experiences the truly amazing benefits your product or service provides, they’ll be a raving fan of your company and a customer for life. Or maybe you have a more efficient business model than your competitors and this allows you to pass the savings onto your customer – exposing a ‘hoax’ or a ‘con’ positioning yourself as a concerned advocate, casting stones at a shared
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