I believe to be the single most important rule in business. It is this: As the owner, your number one responsibility is to sell. Selling is not something you do on the side. It’s not something you can outsource or completely delegate. It’s the single most important job of any business and consequently any founder or owner. It doesn’t matter whether you have a great product or service… Your entire existence as an entrepreneur lives and dies by how effective your sales and marketing is at producing new revenue. Your business success is not based on your motivation, your team, your passion, or
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